What does it take to create an inspiring and dedicated workplace culture? For Nicola Kilner, CEO of DECIEM, the journey of building a successful beauty brand like The Ordinary was deeply intertwined with cultivating a unique work environment.
In the world of startups, the culture often reflects the founders' vision and values. Kilner's approach emphasizes belonging and innovation, challenging conventional corporate norms. This article unpacks her insights on nurturing a vibrant culture that fosters creativity and loyalty.
Having transitioned from a corporate environment to the startup world, Kilner's experiences at Boots laid the foundation for her understanding of company culture. She highlights the importance of collaboration, adaptability, and the sheer energy that comes from working in a startup.
The Role of Culture in Startups
In discussing the early days of DECIEM, Kilner notes that a startup culture is fundamentally different from that of large corporations. "Culture is everything in a startup," she emphasizes. The initial team, often young and passionate, created an environment where everyone wore multiple hats, contributing to the overall mission.
Startups like DECIEM thrive on agility and innovation. Kilner recalls how the collaborative spirit among team members encouraged open idea-sharing, leading to groundbreaking products. This sense of community is essential in a fast-paced environment where every idea can lead to the next big breakthrough.
"“We were just having fun whilst we were doing everything.”"
Most Replayed Moment: A Guilt-Free Way to Handle Work and Life
For Kilner, fostering a fun and engaging workplace was crucial. The company organized team outings and social events, which helped strengthen relationships and contributed to a culture of camaraderie.
Creating a Sense of Belonging
At DECIEM, the notion of belonging is central to its culture. Kilner explains that this focus stems from her co-founder Brandon's desire to build a work family. "Belonging is our north star," she states, emphasizing that every team member should feel valued and included.
This emphasis on belonging fosters loyalty and dedication among employees. Kilner believes that when people feel they are part of a family, they are more likely to go above and beyond in their roles. The shared mission creates a bond that transcends traditional workplace relationships.
"“We have to perform so to be kind to everyone.”"
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However, Kilner acknowledges the balance between high performance and kindness. Creating a culture where employees feel safe to express their needs and challenges is just as important as achieving business goals. This dual focus ensures that the team can thrive both personally and professionally.